About Privy Group
Privy Group is leading its way in the Agro products sector from trading towards being a producer. It is present in 7 countries through its associates in the brand name “Indus Gateway” as a rice brand in Europe, North America and South East Asia, and is gradually building its presence in other countries. The principal mission of Privy is to do research, create, process the produces and put on to the market, those foods with a high value added to improve health and well-being of the people by meeting their nutritional requirements. The company also aims to endeavor and maintain a transparent, efficient and sustainable business model for the sake of its stakeholders.
Privy Group goes beyond the goal of merely achieving financial returns and has incorporated environmental, social and ethical criteria in its decision-making process, along with financial metrics, imposing sustainable development throughout all the other companies associated with Privy Group. For this reason, it has adopted a business model based on ethics and integrity, which seeks to generate great value for its shareholders, investors, creditors, suppliers, customers, employees, environment and most of all the communities in which it is present; in short, for all the stake holders with whom it interacts in the performance of its business activities.
The above is the focal point of the policies and principles established in Privy Group’s Code of Conduct, Suppliers’ Code of conduct, Corporate Social Responsibility Policy and other internal regulations on Good Governance of the Group.
The company decentralizes certain business management aspects of its products, accordingly to the business integrities of the local markets. The core business segments, grouped by the type of activities they perform and their geographical locations, are as below:
Rice Business: This includes the production and distribution of rice, rice-based products and complementary food products. It engages in industrial and branding activities under a multi-brand model. Its presence spans UAE, India, Singapore, Europe, and North America.
Tea Business: This includes the procurement, packaging and distribution of varieties of Tea from Sri Lanka and India.
Ground & Mixed Spices: As the latest addition, this product line of specialized products is being developed with the intention to enable good health of its consumers.
Privy Group is an integrated agro-food company transitioning from pure trading to active production, with a growing global footprint and strong commitments to nutrition and sustainability.
Who Privy Group Is
Privy Group is emerging as a leading player in the agro-products sector, evolving from a trading-focused enterprise into a producer of value-added food products. It operates in seven countries through its associate network under the “Indus Gateway” rice brand, with established presence in Europe, North America, and Southeast Asia and an expanding reach into additional markets.
The Group’s core mission is to research, develop, process, and market high–value foods that support better health and wellbeing by meeting the nutritional requirements of its consumers. It is committed to maintaining a transparent, efficient, and sustainable business model that protects and enhances value for all stakeholders.
Purpose, Values and Sustainability
Privy Group goes beyond traditional financial objectives by integrating environmental, social, and ethical criteria into its strategic and operational decisions. This approach aligns with global ESG and CSR standards in the food and agribusiness sector, where responsible sourcing, fair labor practices, and reduced environmental impact are increasingly critical.
The Group has adopted a business model grounded in ethics and integrity, designed to create long-term value for shareholders, investors, creditors, suppliers, customers, employees, the environment, and the communities in which it operates. In essence, Privy Group seeks to generate shared value for every stakeholder it engages with across its business activities.
Governance and Responsible Conduct
These commitments are embedded in Privy Group’s formal policies and internal frameworks. The focal point is its Code of Conduct, Suppliers’ Code of Conduct, Corporate Social Responsibility Policy, and other Good Governance regulations that guide responsible behavior across the Group. Such frameworks are consistent with leading food companies that use governance policies to reinforce transparency, accountability, and sustainable growth.
Through these policies, Privy Group promotes compliance, ethical sourcing, and responsible business practices across its operations and associate companies. This structured approach supports risk management, strengthens stakeholder trust, and underpins the Group’s long-term development strategy.
Business Model and Structure
Privy Group decentralizes selected aspects of business management to respond effectively to the specific characteristics and regulatory landscapes of local markets. This localized approach allows each product category and geography to adapt to consumer preferences while remaining aligned with the Groupʼs overarching standards and values.
Its core business segments are organized by activity type and geography to ensure operational focus and strategic clarity. This structure reflects common practice among diversified agro-food companies that manage multiple brands and value chains across regions.
Key Business Segments
Rice Business
This segment covers the production and distribution of rice, rice-based products, and complementary food offerings. It operates under a multi-brand industrial and branding model, with a presence across the UAE, India, Singapore, Europe, and North America, similar to other globally distributed rice brands.
Tea Business
This segment focuses on the procurement, packaging, and distribution of premium tea varieties sourced primarily from Sri Lanka and India, two of the world’s most recognized tea-producing regions. The business emphasizes quality, origin, and consistency to meet growing global demand for differentiated teas.
Ground and Mixed Spices
As the newest product line, this segment develops specialized ground and blended spices designed to support good health and enhance everyday cooking. In line with industry trends, the emphasis is on quality ingredients and formulations that align with consumer needs.
